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| Peter W. Brandes |
Peter Brandes, Management Consultant, Push4Start Management Solutions, welcomes you to this blog. Here you will read articles about selling by communication. It contains innovations of social media and how these need to be integrated in the business processes of your company.
The potentials of social media for business marketing are complex and need a firm project management for reaching out to its benefits. This begins with the internal communication and stepping up to the external communication with your (future) customers.
With the great success of internet services like facebook and twitter (and many more) you can reach your customers very likely there with your products. But just promoting products by their benefits is not enough on these services. Customers wanting to identify with the offering companies demand to communicate with them, even more: participating. So sales is moving more and more from pushing information of the benefits of products to customers to customers pulling information on social media. Companies can't win followers without communication anymore.
This process started already and companies should get ready to adopt today!
Push4Start Management Solutions will help you to integrate business processes to the new media.
http://www.push4start.com