When Companies Only Work for Themselves

One company I recently noticed, has earned itself a well known name on the market in the 70‘s. Also their products are made with a high grade of quality. But still, they suffer on going broke and drifting into serious financial difficulties. How could that happen?

Jamming the service means losing valuable customers

On an uncertain stage, companies simply tend to work for themselves, leaving the customer alone with their products. In this case, they had a well known and accepted product on the market, so ignoring the customers went well for a while. But this behavior is like a volcano, the pressure rises unwittingly and simply bursts out on a certain level of pressure. The pressure consists of sales going down while the company grows in production and personnel, but shrinks on the market. The company collapses, because the cost is rising while the income becomes less and less. Managers and investors are trying to cut costs, sacking personnel, restructuring  the organization - with hardly any success. The company becomes unproductive and still missing profits on the market. They simply have forgotten to communicate with their customers, while suffering.

Any company, no matter of which size and market or product, must not loose the contact to their customers. A perfect product or best sales do not prevent the collapse if the customers are no subject in the organization. Investors tend to push sales in order to gain revenue, but this can only be a very short term success. To protect the company and investments, only communication to the customers is essential for long term profits.

You think Customer-Relationship-Management (CRM) is standard nowadays? You believe Social Media delivers the ham? You‘re kind of right, both techniques have lots of potentials! But not if they aren‘t managed properly with the perspective on certain goals. No action on the market means no sales, no service to the customer means losing profits. Differently said: No Communication = No Success.

I am looking for projects to optimize the overall customer experience. Please feel free to contact me!

Selling Anything with Great Success

For every company, sales is crucial. No selling means running out of business very soon. Did you ever think about what makes a deal a deal? It is communication, right?

Communication is crucial for sales

Any product needs communication to get it sold to customers. That communication can be found in many ways: The design, the telltale, the usage, the image of the manufacturer, and much more. Communication could result in complex marketing strategies or just in a few keywords. There are deeply in the society integrated products, which sell themselves by their qualities. Others just need a few keywords as trigger to become bought. Sales and marketing representatives know this already: find and present the benefits to your customer.

But to raise the turnover you would need to communicate to more customers. The internet is a great tool to bring the whole world to your computer. But it is still push-selling your story. Meanwhile nice people found ways to turn push-selling to pull-selling with so-called social media. These service providers are not only offering a wide range of using different media for your stories, but also a social component: communication with the readers, listeners and watchers. Even better, social network techniques can be used to collect contacts.

Sure, social media are great tools for your marketing. But only those companies can make use of their benefits, which understand to implement pull-selling into their marketing strategies.

Sell-By-Com transfers push to pull of your sales and marketing! Just ask us how we do this, selling anything with great success with social media as an efficient tool.

How To Pick A Store

You know why you pick a certain store to visit for your errands. Most likely because of a well communicating clerk, a smile - and good products. How would you get this on the internet to even address more customers?

Chat'n'Shop for more sales

Sales does work best with communicating to your customers. It‘s about building a relationship. Only quick deals were closed by strong keywords like best price, service, quality, and more like these. However, more solid deals and recommendations require more sales work to be done. And communication to your customers is a very good beginning. To reside permanently in the mind of your deal seeking customers and offering instant service are the prior reasons to enter a store. The social media could transfer this tradition to the internet. And as it became most likely to reach every customer on services like Facebook, Twitter, YouTube, and more, your offers should be there, too. Get in contact with your valuable customers and those to become your customers. Communicate about the development of your fine products and let their users participate the process of manufacturing and selling. And give them a big smile like you would in a store.

Let me help you with integrating the benefits of social media into the business processes of your company and finding a well serving strategy for your business. With the growing count of fans you will notice a growing ecosystem in your marketing and sales business, which will lead to more precise and direct leads and also to a growing turnover. Push4Start Management Solutions

Welcome at Sell-By-Com

Peter W. Brandes

Peter Brandes, Management Consultant, Push4Start Management Solutions, welcomes you to this blog. Here you will read articles about selling by communication. It contains innovations of social media and how these need to be integrated in the business processes of your company.

The potentials of social media for business marketing are complex and need a firm project management for reaching out to its benefits. This begins with the internal communication and stepping up to the external communication with your (future) customers.

With the great success of internet services like facebook and twitter (and many more) you can reach your customers very likely there with your products. But just promoting products by their benefits is not enough on these services. Customers wanting to identify with the offering companies demand to communicate with them, even more: participating. So sales is moving more and more from pushing information of the benefits of products to customers to customers pulling information on social media. Companies can't win followers without communication anymore.

This process started already and companies should get ready to adopt today!
Push4Start Management Solutions will help you to integrate business processes to the new media.
http://www.push4start.com